Alternate Name(s)
Richard K. Miller & Associates (RKMA) publications
Annual market research eBooks that support MBA, marketing, hospitality management, and sports management curricula
Richard K. Miller & Associates (RKMA), founded in 1972, publishes eBooks focused on marketing and the consumer marketplace. RKMA business reference eBooks are used at most academic libraries at universities with an MBA program.
RKMA publishes ten annual market research eBooks, as follows:
• Business-to-Business Marketing
• Consumer Behavior
• Consumer Marketing
• Consumer Use of the Internet & Mobile
• Entertainment & Leisure Market Research
• Restaurant, Food & Beverage Market Research
• Retail & E-Commerce Market Research
• Sports Marketing
• Travel & Tourism Market Research
• U.S. Cities & Communities
RKMA handbooks support MBA, marketing, hospitality management, and sports management curricula. Over 90% of major academic libraries in the U.S. and Canada have used RKMA reference handbooks. RKMA publications serve as a convenient and reliable resource for executives of Fortune 500 corporations, thousands of small businesses, utility companies, investment bankers, management consultants, and hundreds of college and public libraries.
